Website usage analytics

After analytics consent, the staffarmor.eu first-party measurement system records aggregate page views, browser-tab sessions, quote-request clicks and video plays. Reports include predefined page paths, language, mobile/desktop device groups and traffic-source groups. Measurement does not transmit form content, email addresses, URL parameters or login tokens and creates no persistent visitor identifier. sessionStorage stores a timestamp for the tab’s 30-minute session; consent can be withdrawn in cookie settings. Random event IDs are retained for up to 7 days to deduplicate submissions, and aggregates for up to 400 days. The network connection necessarily exposes the IP address to the API, but analytics tables do not store it; ordinary server and security logs operate separately.

Google Ads campaign measurement

After you accept the marketing category, the Google tag helps link advertising clicks with successfully submitted quote requests. Google may process browser technical data (including IP address), page paths and advertising click identifiers. Google code does not load before consent. We do not attach names, email addresses or form content to conversion events; enhanced conversions and ad personalisation are disabled. Advertising cookies beginning with _gcl_ typically support click attribution for up to 90 days. You can withdraw consent in Cookie settings at any time; we then stop sending new quote conversion events. A previously loaded Google tag may receive a technical consent withdrawal signal. Quote requests also work when marketing cookies are refused.

Google – Privacy